So, why do I think Tim Michels lost? There is no one clear reason, it was many. I am not making excuses, just dissecting what I think the main issues were.  Both Ron Johnson and Tony Evers were incumbents. They had no primary, both spent the most, and successfully defined their opponents before they could be defined themselves. That’s a winning formula. No incumbents lost in Wisconsin. Only one incumbent Governor lost nationally – Nevada.

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